Amazon Marketing Cloud Dashboard

I was responsible for building the Amazon Marketing Cloud (AMC) dashboard, a key feature for Stackline's Drive product, which helps brands manage their ad campaigns. I used Material UI, React, Redux, and Highcharts to create an interactive dashboard that visualized a brand's ad campaign data through bar charts, line charts, and Venn diagrams. This project was my first major assignment at Stackline, where I was given full ownership of the frontend development.

To optimize performance, I implemented React Query to cache data fetched from our Elasticsearch-based backend and built reusable React hooks to simplify and standardize data-fetching logic across various graphs. The dashboard became a core selling point for Drive, leading to a 30% increase in sales.

By automating insights that previously required manual SQL queries from our customer success team, I saved the entire CS team 50+ hours per week and provided our customers with a more efficient and intuitive way to view the performance of their ad campaigns.

Read more about it here and here.